Allied Insurance
Allied Insurance
Allied Strength of Company
I believe that the independent agency is the best business model for customers looking for trusted insurance advice. Why? Because as an independent agent, your greatest strength is choice. When you choose Allied Insurance products for your clients, you know you're meeting their expectation of trusted advice, and I know Allied is meeting your expectations for us as a trusted business partner.
But here's another way to think about choice. It also refers to quality, and it's in this context that I expect Allied to exceed your expectations. When I say we want to be your carrier of choice, I'm referring not just to your point-of-sale decisions, but also to our reputation as a high performing carrier. Competing head to head with other companies for shelf space in your agency puts our focus squarely on issues of quality and differentiation in everything we do to support you. Frankly, nothing else makes sense.Our commitment starts with easy quoting tools and knowledgeable underwriters, extends to our experienced sales staff, and carries through to our compassionate claims staff. Whatever touch points Allied has with you or your clients, we'll continue our efforts to consistently distinguish ourselves as the company that's customer centric.
And speaking of touch points, I urge you to take a fresh look at Allied's Five Moments of Truth. They focus on the critical times in your client relationships when you can build loyalty by listening carefully and offering your expert guidance.
The five moments are:
- New policy purchase
- New customer follow up
- Premium change
- Policy review
- Loss or claim follow up
You can create lifetime customers by using these opportunities to demonstrate a customer-centric approach to protecting what matters most to your clients.
My message would be incomplete without a reference to Allied's reputation for financial discipline. This is another reason why we're a carrier of choice. We're holding nearly steady in direct written premium for 2010 despite the market trend, and with your help, our retention rate finished at 86.2 percent. I'm especially pleased that our region was able to control the controllable and finish strong with almost $100 million in net operating income. We're in an excellent position to add new agencies and customers throughout 2011.
Finally, I truly credit our regional success to our mutual commitment to a strong partnership. When you succeed, we do too, so you can rely on Allied to keep service mind. Thank you for your role in our common goal to deliver the best insurance protection through the best network of independent agencies. As I said at the beginning, it's about choice, and we choose you.
The words are new; the approach is not. We know you embrace your independence and believe in strong personal relationships with your customers. Just as strong is our belief that we have a responsibility to provide the support you need to confidently choose Allied to protect what matters most to your customers. We've always been committed to helping you achieve extraordinary success through unmatched service, technology solutions, agency support, and ease of doing business. Now this philosophy has a name.
Setting up for success
Carrier competition remains tough, so to help reduce the headwinds our Digital Marketing site went live in October with web-based tools to help you capture more potential customers. We knew agents were looking for guidance with this type of marketing. We met the challenge with a do-it-yourself approach that has the flexibility to meet a variety of needs. Web-based marketing also offers faster measurement of your results so you can quickly pivot toward the efforts that are generating the best return.
Allied was a technology award winner in 2010. We earned the Real Time Adoption Award and 2010 Interface Leadership Award from Applied Systems for our Agent Center enhancements. These included next-day policy activity notifications and the ability to view the same billing and dec pages your customers receive.
In this challenging market, we're also proud to deliver a trade combined ratio of 99.5. The economy prompted us to make hard underwriting decisions over the past few years regarding where and what we write. Balanced with our expense reductions and losses,delivering a TCR under 100 reinforces that we've been making the right decisions to remain financially strong for you and"our policyholders.
Looking long term
In 2011and beyond, you'll see a' continued focus on the Independent, yet never alone value proposition. As a whole, Nationwide is reclaiming its roots as a mutual company, by putting more emphasis than ever before on the customer and finding ways to provide even more personalized service.
What does this mean for you? A lot, we believe.
Moving forward, we're confident we have the right focus at the right time-value. Despite recent consumer preferences for price, we believe that you get what you pay for and having low-cost, minimal-benefit coverage isn't what customers want long term. We'll continue to focus on the whole package-competitive pricing plus outstanding service with a customer-first attitude.
We don't believe you want to be associated with a carrier who would deliver anything less.
Thank you for your dedication to being an Allied agency. We will continue to support your agency in the best way we can so you know you're Independent, yet never alone.
For a free consultation on figuring out what mercury plan would work best for you,
Call our Toll Free Number 877-786-8320.
Daniel Masarsky
Insurance Broker
2085 Van Ness Ave
San Francisco, CA 94109
B 415.440.5136
F 415.440.5139
C 415.300.0902
Daniel@Insurance415.com